Stop Chad
We Declared War on Nickelback for UK Schools

Ever wondered what a world without creativity would look like? If you’re thinking of a Nickelback dystopia, run by the merciless, gravel-voiced front man Chad Kroeger, then you’re on the right track!

Stop Chad is a humorous campaign centred around the reputation that Canadian rock band Nickelback have for producing uncreative music. With a broad variety of online touch points this campaign aims to reach a younger, internet savvy audience, and get them fighting against an issue that directly effects them.

A series of fake news articles across social media platforms helps the campaign to reach even more people. The ludicrousness of each headline and accompanying imagery is designed to raise a smile and intrigue. Each post links to

The ultimate aim of this campaign is to draw people to sign the petition form on, consistently placed on the right of all web pages. The site is broken down into three simple menu options: ‘What?’, ‘Why?’ and ‘How?’